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Mike Pelland: Dec 2, 2025 9:09:24 AM
ROBUST•I•TUDE Robustitude (noun/verb) The stage where something already works — now you make it tough. The act of adding backbone, muscle, durability, and common sense so the thing stops wobbling and starts performing like a machine.
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Mike Pelland: Nov 20, 2025 12:56:14 PM
Complex·ifi·a·cation Why People Make Simple Sh*t Complicated — And Why I’m the Antidote*
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2 min read
Mike Pelland: Oct 9, 2025 12:00:41 PM
💥"The Source of Truth” — The Dumbest Phrase in Marketing Let’s be clear: there is no such thing as a “source of truth.” There never has been.
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Mike Pelland: May 8, 2025 10:57:10 AM
Here’s the part most marketers miss: “Lead gen” is dead weight if the backend isn’t built to do something with it.
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Mike Pelland: Apr 14, 2025 2:42:37 PM
**Your Subscriptions Aren’t Printing. Because Your Offer Sucks.**
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Mike Pelland: Apr 14, 2025 11:04:49 AM
Why HubSpot Is a Subscription Weapon for HVAC Businesses You don’t need more leads. You need predictable revenue. Let’s build it.
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Mike Pelland: Sep 27, 2024 10:44:13 AM
The Plugin Trap: How “Helpful” Tools Are Quietly Screwing Your Business Let’s cut the crap—most plugins aren’t just “enhancing” your website. They’re...
2 min read
Mike Pelland: Sep 21, 2024 6:19:29 AM
How to Weaponize Amazon’s Customers (and Make ‘Em Yours Forever) Let’s be real: Amazon doesn’t want to help your brand. It wants your products, your...
2 min read
Mike Pelland: Sep 18, 2024 3:59:40 PM
Stop Chasing Leads. Start Owning the Market. Paul Simon had “50 Ways to Leave Your Lover.” I’ve got three ways to dominate demand generation. That’s...
3 min read
Mike Pelland: Sep 8, 2024 10:09:55 AM
I've noticed a recurring issue in many of the places I've worked: they lack a solid customer list. Surprisingly, when you ask for the definition of a...
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