Mike Pelland

A Digital and Growth Marketing Guru

Your data is broken. AI just made it faster.

2 min read

AI Didn’t Fix Your Data. It Made It Worse.

VM Can’t Fix Your Data It doesn’t matter how good the model is. It doesn’t matter how many agents you chain together. It doesn’t matter how smart the prompts are. If the input is garbage, the output is just… confident garbage.

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Zombie Businesses - Still Breathing. Already Dead.

2 min read

Zombie Businesses Are Everywhere

Zombie Businesses... Still Breathing. Already Dead. You know the ones.

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1 min read

VM - Virtual Mike

Meet Virtual Mike For years, everything I built signed itself the same way. Not “system notification.” Not “automated message.”

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Debtless Architecture

3 min read

Debtless Architecture

Why “Tech Debt” Is Bullshit — and Why You Don’t Have an Excuse Anymore Everyone says they have tech debt.

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Passwords are DEAD

3 min read

Passwords? We Don’t Need No Stinking Passwords.

Passwords? We Don’t Need No Stinking Passwords. Passwords are friction. Friction kills money.

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Robustitude

2 min read

Robustitude: Where Good Ideas Grow Teeth

ROBUST•I•TUDE Robustitude (noun/verb) The stage where something already works — now you make it tough. The act of adding backbone, muscle,...

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COMPLEX·IFI·A·CATION

2 min read

Complex·ifi·a·ction: Why People Make Simple Sh*t Complicated

Complex·ifi·a·cation Why People Make Simple Sh*t Complicated — And Why I’m the Antidote*

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The

2 min read

"The Source of Truth” — The Dumbest Phrase in Marketing

💥"The Source of Truth” — The Dumbest Phrase in Marketing Let’s be clear: there is no such thing as a “source of truth.” There never has been.

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2 min read

The “Quiz” That Prints Money

Here’s the part most marketers miss: “Lead gen” is dead weight if the backend isn’t built to do something with it.

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2 min read

The Real Reason Your Recurring Revenue Isn’t Recurring

**Your Subscriptions Aren’t Printing. Because Your Offer Sucks.**

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