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Everything you need to know before you drop your domain or write a check.

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Virtual Mike (VM)
VM is my operator judgment — virtualized. It runs the same 7-lens revenue framework I've used on every client for 20 years. Drop your domain, get scored in 60 seconds. No discovery call. No $500 retainer just to find out where your money is going.
Both. VM uses AI to pull signals — paid media activity, conversion flow, market position, reputation risk, competitor pressure — then runs them through deterministic operator logic I built. It's not a chatbot guessing. It's a structured lens framework with defined inputs, scoring rules, and output contracts.
Seven lenses: Paid Social, Paid Search, Conversion Flow, Market Position, Competitor Pressure, Reputation Risk, and Revenue Leak. Each lens produces a signal. The signals combine into a health score. The health score drives your offer.
Yes. No email required to see your score. You get the health score, your primary revenue leak, and first moves. If you want to act on it, that's when pricing comes in.
VM pulls live signals every time it runs. Nothing is cached or stored as a conclusion — only raw facts. That means your score reflects what's actually happening with your business right now, not three months ago.
Pricing & Scope
Average or weak scores get a discount on retainer tiers. Good scores pay standard. The logic is simple: if your revenue system is already leaking, you need more work, so you get a better rate to make it easier to start. No negotiation either way — the score sets the price.
CRO advisory. Weekly priorities. Leak diagnosis. Targeted fixes. You get direction and clarity — what to fix, in what order, and why. No builds included at this tier. Cancel month to month.
I'm running your revenue system. Exec cadence, scorecards, stage gates, positioning, build roadmap — plus I'm in the tools making things happen. Not advisory. Not strategy decks. Actual operator work with actual buttons getting pushed.
Project-based work — HubSpot CPQ, Xano backends, Click-to-Quote architecture, automation pipelines. Fixed scope with milestones. You know exactly what you're getting and when. Starts at $12,500. Quoted after a scoping call.
The Process
For Operator Lite and Operator retainers — correct. Run your VM score, see your price, check out. We send a read-access request to your systems and get started. No discovery call, no deck review, no committee. The Build requires a scoping call because the scope has to be defined before it can be fixed-priced.
You'll get a read-access request for your HubSpot portal and any relevant systems. I review what you've got, identify the actual failure points, and come back with a prioritized action list. Real Mike kicks off within 48 hours of access.
Read access to start. HubSpot at minimum. Depending on your stack — Stripe, your CRM, ad accounts, analytics. We only ask for what we need to diagnose. Write access comes later when we're building.
Results & Guarantees
I don't guarantee outcomes because I don't control your market, your product, or your team. What I guarantee is that the work is real, the diagnosis is honest, and the fixes are grounded in what actually moves revenue — not what sounds good in a deck. Check the receipts page if you want to see what that looks like.
Depends on what's broken. CRO fixes and conversion flow changes can move numbers in days. Architecture builds take weeks. The VM teardown tells you where the fastest money is before we start.
Tech & Stack
For most engagements, yes. The architecture I build is HubSpot-native with Xano as the controller backend. If you're not on HubSpot we can talk, but the system is designed around that stack.
Xano is the backend orchestration layer. HubSpot renders — Xano controls. It handles the logic, state management, and API contracts that HubSpot can't do natively without turning into a pile of brittle workflows. It's what makes the system deterministic instead of fragile.
Depends on what you've got. Stripe, WooCommerce, custom APIs — yes. Legacy CRMs bolted together with Zapier — we'll have a conversation about what needs to move first. Run the VM score and the teardown will tell us what we're working with.