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2 min read
Zombie Businesses Are Everywhere
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Mike Pelland: Apr 1, 2026 1:53:43 PM
Zombie Businesses... Still Breathing. Already Dead. You know the ones.
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Mike Pelland: Apr 1, 2026 1:53:43 PM
1 min read
VM - Virtual Mike
Mike Pelland: Mar 31, 2026 4:14:30 PM
Meet Virtual Mike For years, everything I built signed itself the same way. Not “system notification.” Not “automated message.”
3 min read
Debtless Architecture
Mike Pelland: Jan 13, 2026 9:51:11 AM
Why “Tech Debt” Is Bullshit — and Why You Don’t Have an Excuse Anymore Everyone says they have tech debt.
3 min read
Passwords? We Don’t Need No Stinking Passwords.
Mike Pelland: Dec 15, 2025 10:26:14 AM
Passwords? We Don’t Need No Stinking Passwords. Passwords are friction. Friction kills money.
2 min read
Robustitude: Where Good Ideas Grow Teeth
Mike Pelland: Dec 2, 2025 9:09:24 AM
ROBUST•I•TUDE Robustitude (noun/verb) The stage where something already works — now you make it tough. The act of adding backbone, muscle,...
2 min read
Complex·ifi·a·ction: Why People Make Simple Sh*t Complicated
Mike Pelland: Nov 20, 2025 12:56:14 PM
Complex·ifi·a·cation Why People Make Simple Sh*t Complicated — And Why I’m the Antidote*
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2 min read
"The Source of Truth” — The Dumbest Phrase in Marketing
Mike Pelland: Oct 9, 2025 12:00:41 PM
💥"The Source of Truth” — The Dumbest Phrase in Marketing Let’s be clear: there is no such thing as a “source of truth.” There never has been.
2 min read
The “Quiz” That Prints Money
Mike Pelland: May 8, 2025 10:57:10 AM
Here’s the part most marketers miss: “Lead gen” is dead weight if the backend isn’t built to do something with it.
2 min read
The Real Reason Your Recurring Revenue Isn’t Recurring
Mike Pelland: Apr 14, 2025 2:42:37 PM
**Your Subscriptions Aren’t Printing. Because Your Offer Sucks.**
2 min read
Quit Hustling for Installs. Start Owning Zip Codes
Mike Pelland: Apr 14, 2025 11:04:49 AM
Why HubSpot Is a Subscription Weapon for HVAC Businesses You don’t need more leads. You need predictable revenue. Let’s build it.