The Real Reason Your Recurring Revenue Isn’t Recurring
**Your Subscriptions Aren’t Printing. Because Your Offer Sucks.**
2 min read
Mike Pelland
:
Apr 14, 2025 11:04:49 AM
You don’t need more leads. You need predictable revenue. Let’s build it.
I’ve worked with HVAC contractors who chase leads like it’s still 2011 — dialing for dollars, hoping someone needs a unit or a tune-up this week.
That’s not a business.
That’s a hamster wheel with duct tape on the pedals.
And your marketing agency? They’re happy to keep you there.
Selling you fluff like "SEO optimization," "GBP strategy," and "monthly rankings reports" that don’t do jack to build revenue. You don’t need to rank for "air conditioner repair near me" if you already own the customer.
You want growth? You want freedom? You want to stop sweating payroll every Friday?
Build a subscription.
And HubSpot? It’s not just a CRM — it’s your subscription ops center, sitting there ready to print money if you set it up right.
Nobody.
Not the agencies.
Not the platforms.
Definitely not the guys selling bolt-on eCom stores like they’re magic beans.
But I did.
Because I’ve seen the future of this industry, and it’s not chasing leads or quoting jobs — it’s owning the damn relationship in every zip code you service.
You know the type —
"Install this little widget and boom, you're selling online!"
Except you're not.
Because guess what? Homeowners don’t give a sh*t about your filter store.
They care about breathing easier, saving money, and never having to think about their furnace again.
You don't build trust with a plugin.
You build it by showing up — in their inbox, on their phone, in their HVAC closet — like clockwork.
HubSpot to manage your pipeline, your upsells, your automations
FilterTime.com for the filter fulfillment so you don’t touch inventory
A smartphone app with your name on it so homeowners remember you, not Amazon
This isn’t passive income fairytale nonsense.
This is monthly cash flow you can count on.
Before the call. Before the breakdown. Before the lead gen campaign.
Think beyond the job board.
You’re not here to win today’s job.
You’re here to own your zip codes like a boss.
And if you’re still running your business off voicemails, handshakes, and hope?
That’s fine.
But don’t be surprised when the guys using this stack start eating your lunch — and then selling your old customer a filter subscription you should’ve owned.
This isn’t theory. This is sh*t that actually works.
**Your Subscriptions Aren’t Printing. Because Your Offer Sucks.**
Why HubSpot Is a Subscription Weapon for HVAC Businesses You don’t need more leads. You need predictable revenue. Let’s build it.
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