Because Your Offer Sucks.**
Everyone wants “recurring revenue.”
Everyone wants that sweet, sweet subscription cash showing up every month like a loyal golden retriever.
But here’s the truth:
Most subscription programs don’t print. They bleed.
Why?
Because your offer is weak. Or worse—you don’t actually have one.
“If you build it, they will come.”
That might work for cornfield ghosts and Kevin Costner. But not for your business.
You can’t just slap a “Subscribe & Save” button on your product page and expect the cash to start flowing. Nobody’s waking up thinking “God, I hope I can commit to another recurring charge today.”
If you're not giving people a reason to buy now, they won’t.
If you're not giving people a reason to subscribe instead of one-time purchase, they won’t.
And if you’re not giving people a reason to trust you, you’ve already lost.
Let’s break it down:
If the offer doesn’t feel like it’s solving an actual problem, it’s just noise.
“Subscribe for convenience” isn’t a reason. It’s a bumper sticker.
Tell me what sucks about not subscribing—and how your offer fixes it.
No compelling reason to buy now? Then they won’t.
Urgency isn’t always about discounts. It’s about relevance, timing, and context.
“Based on your air quality and filter size, this is when you need a change.”
THAT makes me move.
If your value prop is buried in paragraph three of your product description, no one’s reading it.
Be bold. Be blunt. Be everywhere.
Why does this subscription beat a one-time buy? Say it loud. Say it often.
“Subscribe & Save” is a race to the bottom.
Want them to stay subscribed? Make your brand feel custom, better, and worth sticking with.
✅ They hit pain. Hard.
✅ They make the choice obvious.
✅ They use real-world triggers (seasonal changes, usage data, urgency).
✅ They don’t just “offer a subscription”—they offer a lifestyle upgrade.
Think:
“Never run out again” isn’t enough.
“Never breathe dirty air again—your lungs deserve better” hits harder.
Look, churn’s a problem. But if no one’s buying the subscription in the first place, who cares about churn?
Fix the front door first.
Get them in the system. Get the credit card.
Then we talk about retention, upsells, and multiplying LTV. (That’s coming next.)
But for now?
Make the damn offer better.
Make it feel obvious. Make it feel urgent. Make it feel like not buying is the dumbest possible option.
You can have the fanciest tech stack on the planet.
You can run ads all day long.
But if your offer sucks, your subs won’t print.
And if they’re not printing?
You’re just renting attention, not building revenue.
BMP
Sh*t That Actually Works.