Sh*t That Actually Works

The “Quiz” That Prints Money

Written by Mike Pelland | May 8, 2025 3:57:10 PM

Here’s the part most marketers miss:
“Lead gen” is dead weight if the backend isn’t built to do something with it.

So we didn’t just make a quiz.
We built a real-time, backend-driven personalization system that turns basic info — ZIP code, pets, allergies, HVAC age — into high-converting, fully-automated air filter recommendations.

No delays. No dead ends. No fluff.
It works — right now.

⚙️ This Isn’t a Quiz. It’s a Conversion Machine.

Let’s break it down:

  • You take the quiz.

  • We pull your local air quality using live data from Google + EPA.

  • We calculate your exposure, filter needs, and optimal replacement schedule using a custom scoring engine in Xano.

  • HubSpot picks up the baton and triggers a personalized experience — result pages, CTAs, and email flows — all built just for you.

  • You feel seen. You buy. We win.

This isn’t a funnel.
It’s an intelligent loop — built to make one thing happen:
Move you from “interested” to “customer” before your coffee cools.

🧠 No Guessing. No Gimmicks. Just Precision.

It’s fast. It’s clean. It’s accurate.
And most importantly — it’s trusted.

Because we’re not pretending. We’re calculating:

  • “Moderate” AQI in Denver? We see it.

  • Two shedding Labradors in a 12-year-old HVAC system? We factor it.

  • Allergy season spiking in your ZIP? That changes your filter plan — automatically.

Every single response changes the logic.
The result? Filter recommendations that are so spot-on, it feels like we crawled into your vents and took a reading ourselves.

People trust it. They follow it. And they buy — right now.

🔥 Why It Works (And Why Everyone Else’s Doesn’t)

Here’s the dirty secret:
Most quizzes just collect answers and pass you off to a generic result.

This one? It closes.

Because every layer of it — form, scoring, output, automation — is engineered around speed, accuracy, and action.

It’s not fluff content.
It’s a tool that turns your air quality into an offer you can’t ignore.

And when it’s built into your lifecycle marketing?

Game over.

⚡️ And That’s Just the Start…

Right now, this system is running in production:

  • Calculating AQI scores

  • Personalizing recommendations

  • Driving revenue every single day

But here's the kicker: it's already wired for more.

We’re building in hooks for AI — not just to score inputs faster, but to predict customer needs before they even take the quiz:

  • “Hey, wildfire season’s hitting your area — we bumped up your next filter shipment.”

  • “Your AQI’s been in the red 5 days in a row. Here’s an upgraded filter you might need.”

  • “Noticed your usage pattern — you’re about 6 days out from needing a change.”

All that? Already within reach.
Because we built the foundation right.

This system doesn’t need AI to work.
It’s just going to be unstoppable once we plug it in.

🏁 Bottom Line: This Is the Blueprint

  • Real-time data

  • Smart backend logic

  • Personalized front-end UX

  • Instant fulfillment triggers

  • Zero guesswork

It’s working. Right now. Every day.
While most brands are still arguing about subject lines, this thing is driving sales with no human in the loop.

👉 Take the quiz and see it for yourself

📥 Want one?
Bring a product worth selling and a brand that’s ready to scale.
We’ve already built the engine. You just have to fuel it.