Sh*t That Actually Works

The ONLY Methods for Generating Demand

Written by Mike Pelland | Sep 18, 2024 8:59:40 PM

Stop Chasing Leads. Start Owning the Market.

Paul Simon had “50 Ways to Leave Your Lover.”
I’ve got three ways to dominate demand generation. That’s all it takes.

Forget the fluff. Forget the 10-step systems and the “secret sauce” no one’s willing to tell you about.
This is about stopping the chase and starting the control.

You’re not here for more “leads.”
You’re here for lifetime loyalty, recurring revenue, and customers who can’t get enough of your brand.

So here’s the deal:

1. Referrals & Partnerships: The Silent Weapon

This is your low-CAC, high-return golden goose.
And it doesn’t involve complex tracking software that drains your cash or endless URL parameters that make your head spin.

This is about building a damn network that fuels itself. Partners send you customers. Existing clients send you more clients. And they do it because you’ve made it worth their while.

No ad spend. No cold outreach. Just the trust of people already aligned with you. And if you’re still trying to work with garbage software that can’t track this the right way? You’re shooting yourself in the foot. Fix that.

2. Outbound: The Loud-Mouthed Megaphone

Outbound isn’t for the weak.
It’s for those who aren’t afraid to turn the volume up and go for the kill. Cold calls, precision-targeted emails, social outreach that cuts straight to the core of your next customer.

If you’re going outbound, you better be a good shooter. If you don’t have the right squad to pull it off, this method will eat you alive. But when done right, outbound is like a shotgun blast straight into the face of your market. Get in front of them, get their attention, and get the sale.

Just don’t make the mistake of thinking it’s the “easier” route. It’s the priciest. But when it works, it kills.

3. Inbound: The Slow, Steady Beast

It’s not flashy. It’s not fast. But ,fo-shizzle, does it stick.

Inbound is the tortoise. But the tortoise always wins. When you get inbound right, it doesn’t just capture leads—it builds an ecosystem of loyal buyers that trust you, engage with you, and come back for more. Over and over.

And here’s the kicker: it’s not about “churning out content.”
It’s about making content your ICP can’t ignore. It’s about SEO that doesn’t just get you traffic, but turns that traffic into recurring revenue.

This isn’t about some random blog post going viral. This is about building a content machine that continually feeds your funnel while keeping your customers hooked.

This Is How You Build a Business. Not a Lead Generation Machine.

You can chase leads all day, but here’s the truth:
You don’t need more customers. You need the right customers.

That’s the difference between "leads" and "loyalty."
When you get that loyalty locked in? You get subscriptions. You get referrals. You get loyalty that sticks like glue.

But don’t get me wrong—referrals alone aren’t the holy grail. That’s where your HubSpot-powered home-cooked rewards system comes in.
This isn’t some half-baked affiliate program. This is about building a customer experience that makes them stick around. Make them feel like they’re part of something bigger—something that keeps bringing them back, month after month.

Subscriptions that kill.
Referrals that keep on giving.
And rewards that keep them coming back for more.

Quit Overcomplicating It.

It’s not about the tech stack, the software, or the fancy funnel.
It’s about building loyalty. It’s about owning the market and turning your customers into repeat buyers who won’t even think about clicking that “Amazon” button again.

If you’ve still got “lead gen” as your focus? You’re missing the point.
You need referrals, rewards, and recurring revenue. That’s what gets you paid.

So here’s the move:
Stop focusing on making things harder for yourself. Start working smarter.
Let HubSpot handle the back-end magic. You just bring the heat. And I’ll show you how to set it all up so it works without breaking your bank.

BMP
Sh*t That Actually Works.