Let’s be real: Amazon doesn’t want to help your brand. It wants your products, your customers, and your margins. But guess what?
I cracked the code.
I know exactly which Amazon customers ghosted Bezos and showed up on your D2C doorstep—and what to do with that intel to lower your CAC, jack up retention, and build a war chest of lifetime value.
Selling on Amazon is like opening a lemonade stand in Times Square: tons of traffic, but they ain’t your people. Amazon owns the customer, the experience, and the upside. You're just a vendor in their vending machine.
But here’s the twist—they can’t stop you from spotting who makes the jump from Prime to your turf. And no, I’m not talking about a dumb insert in the box that gets tossed faster than Amazon’s ethics. I’m talking about real tracking, real attribution, and real customer capture.
You own them now. Not Amazon. You.
Selling on Amazon? Cool. Competing with 10,000 other sellers for pennies on the dollar? Not so cool.
Now imagine knowing exactly who bought from you on Amazon... then came back to your D2C site and ordered again. That’s not just a data point. That’s your damn lighthouse. You just found the buyer that converts without paid ads, clicks your emails, and actually wants to buy from you.
No platform tax. No algorithmic chokehold. Just revenue.
You didn’t pay Meta. You didn’t pay Google. You made a sale on Amazon... and they paid you. Then the customer bought directly from your site.
You just acquired a new buyer for less than zero.
That’s negative CAC. That’s the holy grail. That’s "f*ck it, scale it" mode.
Once you see who defected from Amazon and landed in your D2C ecosystem, you can:
Laser-target your marketing with email flows that speak directly to the switchers.
Experiment like a mad scientist—loyalty perks, exclusives, personalized offers—whatever keeps them from crawling back to the marketplace.
Kill what doesn’t convert, double down on what does, and finally run your business with some damn clarity.
You’ll know what works, why it works, and how to rinse and repeat without guessing.
This isn’t about "higher margins" or "brand control." That’s table stakes. This is about owning the whole damn customer journey—from the first Prime click to the last 3-year subscription.
They’re not just buyers anymore. They’re yours.
You’ve got their email, their behavior, their trust. Amazon can’t compete with that. Not even close.
The winners in this game? They’re not playing Amazon vs. D2C.
They’re using Amazon to feed their D2C. They’re turning third-party buyers into first-party revenue. And they’re doing it without guesswork, inserts, or hope.
If you want to stop bleeding margin and start building a business that scales with customers you actually own, let’s talk.
I cracked the code.
And yeah—it's some sh*t that actually works.