Real-Time Air Quality Engine

Industry

Automation / Data Systems

Challenge

HubSpot workflows were collapsing under the Air Quality Quiz logic — too many calls, too much waiting, zero personalization.

Results

Re-wired the entire engine in Xano. Now HubSpot only reads results. Submissions process in under 5 seconds and trigger dynamic email + site content instantly.

Key Product

The Backbone

94%

Faster Execution

<5 sec

Processing Time

100%

Sync to HubSpot

+35%

Conversion Rate

“Slow kills faster than a bad offer. Speed converts."

Mike Pelland

Strategy. Execution. Results.

About The Build.

The Air Quality Quiz (AQQ) looked simple — a form, a few API calls, some scoring logic. Then HubSpot melted. I moved the logic to Xano, ran it server-side, and fed the results straight back in. Real-time, zero fluff, and no more waiting 75 seconds for a workflow to finish.

The Challenge

HubSpot forms are great for collecting data — terrible for doing anything with it in real time.
The goal was to make a quiz that didn’t just tag a contact, but built a full personalized results page in seconds based on live air-quality data and user responses.

The Solution

Offloaded every calculation and decision layer into Xano.
It handled AQI fetches from Google/BreezoMeter, EPA fallbacks, and user input scoring.
HubSpot’s only job? Receive the final scores, trigger the email, and display the personalized results page already pre-built with real data.
No polling. No waiting. No bullsh*t.

The Results

Workflow time: 75 seconds → 4 seconds.
Personalized landing pages render instantly.
Every contact gets a live, data-driven recommendation synced into HubSpot’s custom objects for future segmentation, automation, and follow-ups.
The system runs on autopilot — real-time logic, zero lag, no human babysitting.