Primary Company Type: SaaS (Software as a Service)
Subtype: RoofNail Pro is a subscription service for roofing contractors, delivering roofing nails and other supplies, on a regular schedule to ensure they never run out. This service simplifies inventory management and keeps projects running smoothly.
*Disclaimer: Roofnail Pro may be a made-up company, but it will still demonstrate the outcome of answering these 3 questions →
This is the Total Addressable Market for Roofers in the US, which would become the basis for an ICP (Ideal Customer Profile) document and all the rest of the efforts fall from this activity.
Estimated Total Roofing Companies in the U.S.: ~121,429
Estimated Companies with $1M to $5M in Revenue: ~4,612
Discover Rusty's traffic insights over the past three months. Delve into an analysis of the key sources fueling website visits and the overarching traffic patterns.
*Please note, these figures are estimates, not exact data. The graph is clickable in the legend.
Rusty's other details...
So, we dug deep into Rusty's online trail and uncovered some juicy details for roofnailpro.com. It seems like this info is flying under the radar for many, but trust us, you'll want to know it.
Your TAM is looking pretty good. Just be careful not to narrow down your ICP too much, as it could restrict your opportunities. Interestingly enough the TAM analysis has a "gap" in the $1-5m revenue range, be mindful of that.
Your traffic is decent, but there appear to be some inconsistencies in how the content is being delivered.
Churn rate is sky-high, so it's time to roll up your sleeves and either fix the issue or start leveraging reviews. Selling your way out of this one just won't cut it.
The CAC is a bit on the high side, but with some tweaks, you can start to bring it down. Just make sure to keep an eye on churn and address any issues accordingly.
The SQL estimate is a bit on the high side, but hey, we can work on bringing it down. It's all part of the game, right? Just keep an eye out for those factors, like churn.
Hey Rusty, thanks for taking a look at this! If you ever need assistance, don't hesitate to reach out. Feel free to schedule a meeting to discuss how we can support you further.
Ever wonder which of your Amazon customers are quietly making their way to your D2C site? Well, I’ve cracked the code....
No Shenanigans
Hailing from Illinois, I couldn't help but sprinkle in some of that Abe Lincoln charm. Our pricing is straightforward - no tricks or sales tactics, just genuine value.
